Company Strategy

Our Strategy

We are aggressive in our approach in handling our business operations.      

We emphasise on proper execution and implementation of our planned strategies for the achievement of goals, because we understand that goals achieved through right strategies will give us sustained growth...

We are committed  to provide healthcare solutions that address the evolving needs of people and societies worldwide and reach our standards is based on the following priorities:

  • Building a leading position in the Regional Market:

We remained focused on developing our local presence. By raising quality standards and training staff, we are helping to build global healthcare industries in                our local markets, while at the same time creating new opportunities for Medicina healthcare.

  • Developing our product range in growing therapeutic areas.

Our product portfolio continues to grow and develop in key therapeutic areas.

  • Extending our reach and diversity through partnerships.

We continue to deliver a strong performance from our in-licensed products, reinforcing our position as the licensing partner of choice in the Mena market. The development of our in-licensed portfolio is an integral part of our growth strategy and is a key lever for developing our capabilities across a broad healthcare spectrum.